Guerra 1855
In 1855, master hatmaker Guerra received his first order to supply hats to the proud Savoy army. Craftsmen and true 'hat artists' joined the existing team, bringing the hat factory to its peak. The industry crisis of the 1950s shifted exports to increasingly distant countries and markets, which appreciated the artistry, passion, and dedication behind such a unique product.
From 1855 to today many things have changed but the hat has always been a witness to events, on the heads of generals and rebels, merchants and artisans, scholars and writers, poets and reactionaries, statesmen and heads of state.