The Stetson brand was founded in America in 1865 by John Batterson Stetson. Its creator, John B. Stetson, brought success to the brand by innovating the cowboy hat into the cowboy hat as we know it today. Since then, Stetson has diversified and grown to be represented on all continents, becoming a global benchmark. Stetson offers several iconic models, including: the classic Penn fedora hat, which has remained unchanged since its creation 30 years ago; or the Irish Hatteras cap, famous for being worn by AC/DC singer Brian Johnson and in the TV series Peaky Blinders; or the famous Hackberry Cowboy hat.