For any hat lover, Stetson is synonymous with quality, design and reliability when it comes to choosing and wearing a hat, cap or any other garment made by the prestigious firm that started the concept of the cowboy hat .
The fame of this American hat brand is known throughout the world. Its founder, John B. Stetson, began the story—which would later become almost legendary—in 1865 with the creation of a felt hat: the famous Plains Chief was born, a model still produced today; a wide-brimmed hat resistant to all weather conditions, perfectly adapted for use in the harsh conditions of the plains of the American West.
Over time, Stetson used beaver fur for its hats, which was more waterproof. These new hats could hold up to ten gallons of liquid without leaking. Hence the famous 10-Gallon model and the well-known image of the cowboy giving his horse a drink from the water collected in the crown of his hat, a recurring image in Western movies.
Stetson has been the brand adopted by both the military and the police, as well as notable American figures, to this day. In addition to hats, caps also have a history of quality, durability, and utility; some styles, such as the Irish style, Newsboy , and Hatteras, are worn by professionals of all kinds, as well as famous actors and musicians, such as Brian Johnson of AC/DC.
