Good news for all hat lovers, the Borsalino brand is alive and well.
After the financial slump the iconic brand faced in 2015 and the resulting problems, the company has adapted and now boasts a healthy, energetic, and innovative spirit.
As those of us who work with the brand have seen, the new management has proven to be up to the task, overcome it, and have taken advantage of it. And that gives both customers and retailers peace of mind.
Surprisingly, the Italian brand has maintained its quality standards and successfully innovated its design, as we've seen in its catalogs of recent years.
One of the keys to the successful recovery of the Borsalino brand has been the Bogart hat, a replica of the same model worn by Humphrey Bogart in the film Casablanca (1942).
|
|
Borsalino has successfully revived this classic hat at the most opportune moment. As you can see from its appearance, it's a hat with a lot of character and personality, thanks to its taller and wider crown, compared to its sister hat, the Alessandria, the Borsalino fedora, which is also not to be underestimated due to its stylish and elegant lines.
Furthermore, the Bogart hat is carefully designed down to the smallest detail, such as the inscription on the inner sweatband, the lining with its characteristic logo, and its exclusive hat box for storage and transport.
The Bogart hat has proven to be a sales success, even selling out in its first edition. The good news is that Borsalino has continued to manufacture it, and not only that, it has innovated the style, announcing an entire line of fashionable hats based on the Bogart hat mold.
